Jun 22 2008
Technorati
As a blogger, I have often been asked about Technorati in particular, their confusing rating system. In essence, Technorati is one way of rating blogs. Others include Google Page Rank (PR) and Alexa. Blog ratings are important in that it enables advertisers know how popular your website is, and you are far more likely to attract advertising revenue streams if they know people actually read your blogs!
Technorati uses two basic criteria to rate blogs. Favourites and Authority. The latter is far more important because it relates to how back links you have created to your blog. A Technorati “Authority” is what they call “blog reactions”. If you create a profile on Technorati, and have added your blogs, you will see what your Authority stat is. Below, you will see the number of “blog reactions”. This means how many other sites have linked to your blog or one of your posts. Every time you add a comment to another blog post you create an opportunity for a back link. If the blog you are commenting on is blogger powered, you get the chance to add either your google account details to get the link for your comment or your name/url. Some blogs however, employ the nofollow attribute, and your comment may not therefore count as a blog reaction. Best to use your name/url, rather than google account id.
The more blog reactions you create, or back links, the lower your Technorati score becomes, and the higher your rating. As to how many favs you get, that is people who faved your blog, the significance of that is a little unclear. Without doubt, it “looks better” if you have many faves, but maybe it’s a case of all that glitters is not gold…
In summary, the easiest way to get a better Technorati rating is to make as many comments on other peoples blogs as you can, also that increases your exposure.
Tags: Technorati Blog Reactions
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